The less ‘visible’ the payment, the more value it provides
Imagine your customers fully focusing on your brand experience. Nothing stands in their way, and certainly not the payment experience.
Consumer expectations for commerce, including payments, are changing. Paradoxically the less obtrusive payments become, the more value they contribute.
That’s the premise behind invisible payments. The idea is to deemphasize the transactional piece of commerce and enhance the quality of the overall experience. Payments embed so well that they fade into the background. As commerce becomes increasingly anytime, anywhere and effectively “on demand," the premise of invisible payments becomes preeminent.
